Lend Smart Mortgage is a full-service mortgage lender offering a full menu of mortgage options that can be customized according to one's needs. It was established in 2006 and is located in Shoreview, Minnesota. The best thing about Lend smart mortgage is that the entire process is in-house, enabling it to offer personalized service at a lower price. Additionally, it balances personal communication and technology to improve the borrower experience. Thus, it has developed its smart loan app to simplify and digitalize the borrowing process.